On the 15th of November I bought shares in BASF at a price of EUR 67.50. At this price, BASF fulfilled only three of my seven investment criteria. Find below the reasons I still considered an investment and a detailed analysis here (PDF file).
BASF is the largest chemical producer in the world headquartered in Ludwigshafen, Germany. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated productions sites and more than 390 other production sites in Europe , Asia, Australia, Americas and Africa. It serves well knowed customers in more than 200 countries and supplies products to a wide variety of industries. End of 2013, the company employed more than 112,000 people with more than 52,500 in Germany alone. In 2013, the company posted sales of c. EUR 74bn and adj. EBIT of EUR 7.2bn. The company currently seeks growth in emerging markets such as Asia. (Source: BASF, Wikipedia).
At a price of EUR 67.50 BASF fulfills only three of my seven investmen criteria. It misses on the dividend streak as outlined bellow but provides a yield greater than my 4% target.
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